We help forward-thinking businesses foster brand value and discover new opportunities in an increasingly competitive, multi-channel, consumer-driven economy.

As technological innovations transform our industry, society and culture, the fundamental ideas of business management and leadership are being disrupted and reinvented. While most traditional organizations find it challenging to keep pace with the speed of change, the upstarts, disruptors and visionaries have repeatedly emerged to create new value by combining knowledge and imagination in the most unexpected ways. At Wasabi Rabbit, we recognize the world’s complexity and embrace its need for collaboration. We seek to challenge convention with creativity and data insights to shape the future of business. We call it effectivity.

New & Noteworthy

Barnum has joined forces with Wasabi Rabbit

We’ve joined together to create an interdisciplinary agency that blends strategy, design, technology and data offerings. Together, we will empower brands with an integrated suite of tools that drive growth, build value and create greater prosperity.

Capabilities & Case Studies

Creating Prosperity Through

By bringing creativity to tested methodologies, we seek to challenge convention, go beyond known boundaries and create new business opportunities. Here are a few case studies that reinforce our core belief and strengthen our brand idea - effectivity.

Case Study

Case Study

Case Study

We like to think of effectivity as our ability to bring together our collective knowledge of predictive analytics, behavioral science, strategy, brand and design in ways that help us imagine and create a better future. A future that inspires and powers progress.

Our capabilities & services include:

Brand Optimization
  • Strategy
  • Brand Identity
  • Voice & Messaging
  • Customer Research
  • Events & Experiences

Venture Acceleration
  • Business Strategy
  • Model Validation
  • Investor Recruitment

Social Activation
  • Public Relations
  • Content Marketing
  • Social Media Management
  • Community Development

Digital Commercialization
  • UX/UI design
  • Web Development
  • Digital Products
  • Mobile Optimization
Performance Marketing
  • PPC Advertising
  • Targeting & Segmentation
  • Predictive Analytics
  • Lead Generation

Team & Leadership
We are a diverse team of strategists, analysts, technologists and artists unified by an entrepreneurial spirit and a shared purpose — effectivity. Our broad expertise allows us to explore differing perspectives and encourages holistic thinking. We are both a laboratory for new ideas and an expeditionary force for mapping and delivering effective marketing programs. The leadership at Wasabi Rabbit has developed a culture that promotes collaboration and inspires creativity.

David Barnum


A collateral descendant of PT Barnum and the son of a legendary ad man, David literally has advertising and creativity in his blood. In his role as Chief Creative Officer, David is responsible for leading a team of writers, web developers, artists, designers and film-makers. With a focus on revealing the deeper meanings and connections that build brand loyalty, he guides the development of evocative, engaging and effective creative campaigns. Prior to joining Wasabi Rabbit, David was CEO of Barnum Design, a highly regarded design firm whose mission was to help entrepreneurs and “intrapraneurs” transform business inspiration into viable enterprise. As part of that mission, he founded Sweat Ventures to build and guide nascent start ups to market.

He began working in advertising and design at the ripe old age of 18 and holds a degree in Studio Art from Florida Southern College. He is a 4th Dan Black Belt (Sensei) in the World Seido Karate Organization.

John Mustin


As Founder and CEO, John’s vision was to build a culture that blended the best of his training as a naval officer with the deep curiosity and energy that sparks innovation. Focused on guiding the company’s strategy, John leads business development while managing strategic partnerships and key customer relationships. His ability to manage large-scale engagements delivering meaningful brand and campaign experiences for global clients has been pivotal in the rapid growth of Wasabi Rabbit. Prior to founding the company, John held significant leadership positions at large, publicly traded companies, advertising agencies and technology start-ups.

A Captain in the US Navy reserve and a veteran of Operations ENDURING FREEDOM and IRAQI Freedom, John was awarded the Meritorious Service Medal for his service in the Arabian Gulf conflicts. A United States Naval Academy graduate, John also holds an MBA (cum laude) in Finance & Management from the F. W. Olin Graduate School of Business at Babson College, and an MS in Operations Research from the Naval Postgraduate School. He lives in Manhattan and is the proud father of ‘three under four’.

Tim Lyons

Managing Director, Account Services

Patricia Costello

EVP, Brand

Pramod Maharana

Brand Strategist & Designer

Geetika Bhandari

Senior Account Supervisor

Tino Chow

Senior Design Strategist

Christopher Williams

Director of Web

Emily Donoho

Assistant Account Executive

Hael Fisher

Director of Technology

Hannah Taddeo

Video Guru & Illustrator

Kate Nible

Assistant Account Executive

Gunther Koo

UI/UX Designer & Developer

Eliot Phillips

EVP Business Development

Ali Fujii


Christina Barrett

Executive Assistant to John Mustin, CEO

Clients & Partners
We serve business leaders seeking to drive marketplace results and brand value in an environment where technology, culture and social platforms present unprecedented opportunities for businesses large and small to engage and delight their customers.

Our notable clients & partners include:

Interested in learning more about Wasabi Rabbit?
Contact Us and we'll get back to you right away.
For new business enquiries or general enquiries

+1 646 366 0000

Interested in working for Wasabi Rabbit?
We are looking for motivated individuals to join our team.
Visit our Careers Page to learn more about our open positions.